WIRED WORK

Advertising Age recently conducted a survey among ‘traditional’ advertising agencies and found the majority ‘are not comfortable with the whole interactive thing.’ Not surprising when you think about the investment required to keep up with online possibilities.

Good or bad, interactive marketing is fast becoming the spot where companies need to spend dollars. While we don’t profess to living online (at least not all of us), we have made interactive marketing a priority. (Plus, we have an oddly high percentage of tech people.) Ultimately, we get the online thing and we know how to plan, build and manage for it.

As people who like to know we are delivering value, we appreciate the almost instaneous feedback online offers. In no other marketing area is it possible to track results and continually refine to ensure a high return on investment - all in the space of a week.

The importance of strong, integrated online strategies is growing every day. We've found the balance between long-term online brand building and short-term search engine marketing. We create the tools that engage and retain, while also respecting the need for high search engine rankings and conversion. Or in other words - results.

Gesso with a 'G'

When you work in communications, the bar is pretty high when it comes to creating your own identity.
Ours began in a grocery store and came to life at a farmer’s market. Which makes the Red Rabbit
hardly surprising – down to earth, industrious, and kind of wily. Yup, that’s us.

INTERACTIVE BRANDING IDENTITY PRINT